Aracari Publishing was founded by Andreas Gerber (Physician and Entrepreneur) in 2009. He believes that more space needs to be made in everyday family life for the realm of the imagination, for dreams and stories, so that children as well as their parents can relate to themes of true authenticity, emotion and the elemental. Our almost unlimited access to material goods is no substitute for the search for answers to fundamental questions like love and security, life and death, friendship and loneliness and so much more. Only through negotiating such topics does true self-awareness and a deep relationship with the world become possible.

Aracari Publishing seeks to return to children and adults the wealth of experience gained through reading and to do so in a contemporary way. Aracari’s goal is to publish books that do not seek to romanticise and gloss over the real world but rather to produce exciting works tinged with humour and profound insights, books that are highly artistic, of fine quality and have stunning images, while simultaneously plumbing the essence of things and venturing into the past.

The themes are as diverse and multi-faceted as the regions from which the authors and illustrators come. The very name of the publishing house - aracari - a brightly coloured South American toucan – says it all, because the focus of our publishing house is on sophisticated picture books with original illustrations by international artists from France, Italy, the USA, Canada, Korea, Germany, the Netherlands and Switzerland - the work of writers of fine literary talent!

At its launch in the autumn of 2010 Aracari had 9 titles on its list. In the meantime the range of published works has grown to over 50 books and 6 non-book-products. Not only does Aracari offer the classical picture book range but also a boardbook series, a small library of philosophical books and picture books without words.

On March 14, 2013 "Heute bin ich" has been nominated for The German Children's Literature Award (Deutscher Jugendliteraturpreis), which is Germany's only state-sponsored prize for works of fiction. It has been awarded by a jury of literature specialists and critics in four categories: picture book, children's book, young adult book and non-fiction annually since 1956.

Contact us:
aracari verlag ag
Schützengasse 4
8001 Zürich
Phone: +41 44 210 11 47


Andreas Gerber (founder Aracari Publishing)

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Foreign Rights Guide 01_2024

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